The subject line of an email is just like the headline of an article or a poem. If you can attract the person you send it, your message can reach its purpose; but the subject line, which is not remarkable, comes the trash straight.
Usually, most of us pay more attention to the content of the e-mail rather than the subject line. However, we should not forget that no matter how good the content of a book is if the cover and the title are not good enough for us, we look at that book with prejudice, and maybe we don’t even read it. The subject line is so important, just like this situation.
Let’s take a look at the detailed information about the subject line.
What is the Subject Line?
First of all, you always have to write a subject line!
A subject line shows what the email is about clearly. The person who reads the subject line decides whether they’ll open it or not. So your subject line should express your message’s content adequately.
Not including a subject line in your message is one of the biggest mistakes you can make; An e-mail without a subject line will not be taken seriously by the reader, especially if it is a professional e-mail.
Now that we know what a subject line is simply and clearly, let’s take a closer look at it.
Creating a subject line requires us to pay attention to specific points. What is that mean?
Here are some listicles which will be very helpful for your subject lines:
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Capital letters:
You shouldn’t forget you capitalize the first word in the subject line. You can also capitalize the other words, but it’s not necessary. Just like a sentence starts with a capital letter, your subject line should also begin with a capital letter.
And the last thing about the capital letter is that prepositions or articles shouldn’t be written in capital letters.
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Length of your subject line:
Your subject line should not be too long; you can use short noun phrases about your message’s content. Generally, people check their emails on their phones, and only about 25 characters of the subject line are visible; so if you write a long subject line, the person you send probably can’t read your subject line thoroughly.
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Uppercase:
You shouldn’t use all uppercase because it seems like you are shouting. That’s why it may seem offensive to the person we send it to.
The subject line forms the first impression of our e-mail; when we look at our mailbox, we decide on the messages we will examine according to the subject line. Since this is how the first impression is formed, a correct and adequately written subject line helps our readers understand that our mail is written more professionally.
How can we organize an effective email subject line?
Now that we have learned the importance of the subject line and some points to consider let’s examine how we can create the subject line properly.
Here are six tips to consider when creating a subject line:
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Be clear:
The first thing we should pay attention to when writing the subject line is to provide descriptive, short, and precise information.
We can use short noun phrases to avoid the use of unnecessary words and to briefly express the required message content in the subject line.
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Focus on the benefit of the reader:
Firstly, you should consider why the person you sent an email to read your mail? With your subject line, you should offer him/her helpful content.
For example, if you send an email to your customer, you should offer them an advantageous opportunity.
Or, if you send an email to your teacher about your expired assignment, you should convince him/her why your assignment should be evaluated.
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Avoiding incomprehensible words:
Sometimes we find it very difficult to find a title for our article, even though we have created the content we have written. We may have the same problem with creating a subject line for an email. In this case, we need to pay attention to creating a short phrase suitable for the main subject of our message.
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Usage of Phrasal Verb:
The use of phrasal verbs is frequently encountered in daily life, and when we think in general terms, it is recommended not to use it in the content of the mail and the subject line. Using verbs by the content of your mail will make your subject line look much better.
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Don’t try to be unique:
In your subject line, you don’t need to be unique. Creating an exciting and unique subject line can sometimes result in strange and meaningless words. That’s why it’s much more helpful to find a clear and meaningful phrase that fits your message content rather than trying to create unique subject lines.
We should not forget that it is not crucial that our subject line is unique. It must accurately express the content and importance of our message.
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Spelling rules:
Communicating with someone by mail is always a relatively formal, so the rules of spelling and punctuation should be paid attention to. For example, when we send an email to our manager or our teacher should be comprised of correct spelling and punctuation, and your subject line should be comprised of them, as well.
When the reader of the mail sees a subject line in good order, they will pay more attention to it.
Finally, if we need to briefly summarize all the information we mentioned above, Creating a subject line is essential for your email. This subject line should also contain the message you want to convey in a clear, short, and descriptive manner. Another feature that should not be forgotten is that the subject line is created by your message and should be composed of correct punctuation and spelling rules.
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