Clicks Per Delivered

It is the rate that shows how much of the e-mails that businesses send to their recipients and reach the recipients are delivered and clicked. For example, out of 100 e-mails you send, 95 of them are delivered to your target audience, but they may not be clicked by...

Email Filter

It is the name given to the process of blocking an e-mail by checking its content, subject line or sender information. For example, identifying messages that you or your business don’t want to see in your inbox as spam, is performing an e-mail filtering...

Conversion Rate

Conversion rate is the percentage of current and prospective customers who download e-books, purchase products, sign up for the newsletter. It is one of the most important metrics that will allow you to measure how successful the campaigns are.

Whitelist

It is the name given to the list containing e-mail or IP addresses defined as “Safe Sender” by the Internet service providers, e-mail users or e-mail service providers. In other words, before an e-mail is delivered to you, the content of that e-mail is...