Acceptance Rate

It is the e-mail rate accepted by the ISPs, such message service providers as Hotmail, Yahoo, Gmail. For example, even if you send a total of 10,000 e-mails per hour, not all of these messages may be delivered to recipients. The Message Service Providers (ISP) decide...

E-mail Reputation

The delivery of e-mails you send to a high percentage of recipients is directly related to your IP address and domain reputation. If you have a high score, Internet Service Providers (ISPs) will trust your reputation and ensure that your e-mails reach the recipients...

Call to Action Button (CTA)

Call to action (CTA) button is the name of button with directive, stimulating and encouraging messages that companies have created to acquire customers aiming at the target audience. For example; buttons with directions such as “Buy Now”, “Read...

Double Opt-in

One of the most important factors in e-mail list creation is double opt-in. A confirmation link is sent to the e-mail address entered by the user who wants to become a member of your site. The person who clicks on the confirmation link becomes a member of your site,...

Can-Spam

It is the the law that has been in force since January, 1st 2004 and specifies the details of how e-mails should be sent. If you are sending bulk e-mails via US based messaging service providers such as Gmail, Hotmail or Yahoo, you must follow the can-spam rules...