E-mail Service Provider (ESP)

Technology companies that provide the capability to create subscriber lists and send emails for email marketing purposes. These companies can offer advanced features such as dynamic content, automation, testing, forms, and segmentation.

E-Mail Fatique

Email fatigue is a condition where subscribers become overwhelmed by your emails and as a result, lose interest in engaging with your emails. If you continue to send them emails, they may become annoyed, leading to a decrease in engagement and an increase in...

List Segmentation

It is the name of the method that allows you to send your e-mails in a targeted fashion by separating your target audience into certain groups. With this method, you have the chance to segment the people in your e-mail lists, convey your campaigns to the relevant...

Clickthrough Rate – CTR

Click-through rate (CTR) is the percentage of clicks a campaign receives based on its views. In other words, it is the term that defines the percentage of your Father’s Day campaign content, you send to your e-mail list, that is opened by the people on your...