by Doption | Oct 20, 2023
It is a model that explains the customer’s journey from discovering your brand to the purchase process. This process includes stages of creating awareness, generating interest, delivering value propositions, and completing the sale. Companies optimize their...
by Doption | Oct 20, 2023
by Doption | Oct 20, 2023
It refers to the expenses incurred in acquiring new customers. Industry competition and developments impact these costs. When competition is intense, customer acquisition costs increase.
by Doption | Oct 20, 2023
It indicates how much engagement content receives from the target audience. This rate includes factors like comments, likes, and shares, and is calculated as the ratio of engagements to impressions.
by Doption | Oct 20, 2023
It is a scale (0-100) that measures the reputation of an IP address. A high score indicates trusted senders and affects the deliverability of emails. Email services make delivery decisions based on the sender’s score.
