by Doption | Oct 19, 2023
by Doption | Oct 19, 2023
It is the rate that businesses get by dividing the total number of e-mails sent to their target audience by the number of recipients who opened those emails. The open rate is a very important metric for measuring the success of e-mail campaigns. Open rate shows the...
by Doption | Oct 19, 2023
A/B testing is a method used in the digital marketing world to test two different variations such as web page, social media campaign, e-mail campaign, digital ad text and compare which one performs better. In A/B testing, users are shown two random variables and...
