Lifecycle Email Marketing

Lifecycle Email Marketing

Lifecycle emails are automated email messages sent to customers at specific times and stages. What is a Lifecycle Email? Lifecycle emails are used to improve customer experience, increase engagement, and boost conversion rates. Lifecycle email strategies encompass...
Conversion-Focused Email Marketing

Conversion-Focused Email Marketing

Conversion-focused email marketing includes some tips that will help you stand out in the highly competitive digital environment. These tips are related to how well you know your customer base. The better you understand your potential customers, the more you can stand...
5 Tips to Grow Your Email List in 2024

5 Tips to Grow Your Email List in 2024

Growing your 2024 email list is important to increase the effectiveness of your email marketing strategy and reach potential customers. Analyze Your Email Metrics Develop new strategies in email marketing by analyzing your email metrics. Open rates indicate the...
What is Click to Open Rate (CTOR)?

What is Click to Open Rate (CTOR)?

Click to Open Rate (CTOR) is an important metric for email marketing or digital marketing campaigns. CTOR is obtained by calculating the open rate, which is the number of people who opened an email, and the click-through rate, which is the number of people who clicked...