What Is Email Testing?

What Is Email Testing?

Email marketing proves to be one of the favorite tools of digital marketers with its low-cost, easy-to-use structure. And while you can regularly have successful email marketing campaigns there is always more space for development and a more careful approach. The...
5 Mistakes to Avoid in Email Campaigns

5 Mistakes to Avoid in Email Campaigns

Due to the high efficiency it offers to brands, it is very important for you to be successful at e-mail marketing which is highly preferred by marketers in order to develop an efficient marketing strategy. Whether you are a beginner or an expert in email marketing,...
What is a Campaign Pre-header?

What is a Campaign Pre-header?

One of the parts that everyone who does e-mail marketing frequently encounter is the campaign preview text, the pre-header part with its international name. The pre-header is a kind of subtitle under the subject of the email you send, and it is the most effective area...