What is DMARC?

What is DMARC?

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email security protocol that helps prevent email fraud and phishing attacks. DMARC works alongside SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to authenticate the...
What is DKIM? How Does It Work?

What is DKIM? How Does It Work?

DKIM is one of the email authentication mechanisms and is used to improve email security. This technology was developed to ensure the secure delivery of email messages. DKIM uses an encrypted signature attached to the email message to verify that the message was...
10 Tips to Avoid Spam in Your Email Campaigns

10 Tips to Avoid Spam in Your Email Campaigns

Email marketing is one of the most effective communication tools for brands to reach their customers directly. However, without the right strategies, your emails can end up in the spam folder, significantly reducing open rates. In this article, we’ll share 10...
Sending Emails with Dedicated IP Addresses

Sending Emails with Dedicated IP Addresses

Email marketing is one of the most effective communication channels that allow businesses to reach their customers directly. However, a successful email campaign requires more than just content and strategy. The proper configuration of the sending infrastructure...
What is Cold Email?

What is Cold Email?

Email marketing is one of the most effective digital marketing methods that help businesses reach potential customers and increase sales. However, existing customer lists are not always sufficient to reach the target audience. Businesses need different strategies to...