by Altug | Sep 12, 2024 | Digital Marketing
Online sales play a critical role in helping every business achieve its growth targets today. However, in the increasingly competitive digital market, simply offering your products is not enough to succeed. An approach that enhances customer experience and is backed...
by Altug | Aug 19, 2024 | Digital Marketing, E-mail Marketing
Surprise and reward emails are special messages prepared and sent to customers or users, often offering a positive and satisfying experience. Through surprise emails, the recipient is presented with an unexpected gift, a special offer, or a personalized message. This...
by Altug | Aug 19, 2024 | Digital Marketing, E-mail Marketing
Email deliverability is the rate that indicates whether an email message was successfully delivered to the target recipient’s inbox. This concept directly impacts the effectiveness of email campaigns. This metric measures deliverability, not only ensuring that...
by Altug | Aug 19, 2024 | Digital Marketing, E-mail Marketing
Email encryption ensures that the content of an email message can only be read by authorized and specific recipients. It is a security measure that prevents the email from being accessed by unauthorized individuals. Today, emails sent over the internet are vulnerable...
by Altug | Aug 6, 2024 | Digital Marketing, E-mail Marketing
Win-back emails aim to re-engage customers who have previously interacted with a brand but have been inactive for a certain period. What is a Win-Back Email? Win-back emails are used to reconnect with customers, encourage them to shop again, and increase customer...
by Altug | Aug 6, 2024 | Digital Marketing, E-mail Marketing
Lifecycle emails are automated email messages sent to customers at specific times and stages. What is a Lifecycle Email? Lifecycle emails are used to improve customer experience, increase engagement, and boost conversion rates. Lifecycle email strategies encompass...
