How to Strengthen Brand Identity?

How to Strengthen Brand Identity?

Brand identity refers to the sum of all the services that businesses offer to customers. This is its existing features, contributions, benefits, performance, quality, experience and value in owning the brand. Brand identity is the core of how businesses are perceived...
What is PPC?

What is PPC?

Pay-per-click marketing is a type of digital marketing that enables businesses to drive traffic and sales from search engines. Although it’s a great way to promote your business, it can be a bit confusing for the first time. In this guide, we will walk you...
What is Content Marketing?

What is Content Marketing?

As time passes and trends change, we’ve started to hear about content marketing more. Content marketing up, content marketing down. But what is it really? Well, roughly, it is the bridge that narrows the gap between the expectations of companies and the customers. For...
What Is Digital Marketing?

What Is Digital Marketing?

In broad terms, digital marketing promotes brands/products or services online using many ways of digital communication such as email, social media, text messages, etc. That’s why it is also known as ‘online marketing’ or ‘Internet marketing.’ In short, any way of...