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What is SERP?
The search engine results page, also known as SERP, is a list of results that appears when you type a keyword in a search. It is very important in terms of online visibility. There are various websites and ads that appear within the page. The term SERP features refers...
What is Off-Page SEO?
What is Search Engine Optimization (SEO)? The concept of SEO will come to your mind immediately when you are moving away from traditional marketing and it has become a necessity to move towards more digital. It can mean making the necessary arrangements in SEO...
Why Is A Target Audience Important?
In this article, we first get into the details of the target audience in general and then give you some steps to identify your own target audience. We will also take a look at issues such as how to analyze the target audience, which is one of the most important steps...
Why Is Email Marketing Effective?
Email marketing is something we hear and use a lot these days. Today, we will be analyzing what it is actually, how effective it is in marketing, and the benefits of using it in your company. Email marketing is when businesses use email to promote their products or...
What is Retention Email Marketing?
The marketing strategy that focuses on the existing customer base is called retention marketing. This strategy aims to engage existing customers throughout their lives, ensuring that they are satisfied, engaged, and loyal to the company. All these elements aim to...
What is Inbound Marketing?
Hello and welcome to another blog post from Euromessage. Today we will talk about inbound marketing in detail. Inbound marketing has probably come across with outbound marketing often in your research. Read on to take a closer look at this methodology, which we hear a...
What is Brand Awareness in Digital Marketing?
Have you ever wondered what brand awareness actually is? We assume that you might be familiar with the idea, but in this article, we want you to have a wider opinion on brand awareness in digital marketing. Compared to traditional marketing methods, measuring the...
Product Lifecycle Management
PLM (Product Lifecycle Management) is the name of a solution that allows all processes such as industrial design, engineering, analysis, production, product documentation, and marketing materials to be followed and managed in a digital environment, from the idea stage...
Mobile Email Marketing
We live in a time when the smartphone occupies a significant part of the sectoral markets, and a new era of mobile marketing has begun. One of the most important priorities for marketers today is to maintain new studies and campaigns in mobile marketing. Marketers...
How Email Can Power Your Customer Loyalty
The most valuable resource for businesses; loyal customers! Brand loyalty is when customers continue to buy from your company not because you are their only option but because they trust your company. Consumer behavior patterns suggest that you will continue to...
How Do You Spam Proof An Email?
No matter what industry you do business in, it's important to ensure that spam filters don't catch your emails. By ending up in your customers' spam boxes, you not only lose them, but you also run the risk of being blacklisted by email services like Yahoo or Gmail....
Campaign Management in Digital Marketing
Digital marketing includes marketing activities using the internet, mobile, and interactive platforms in order to promote the brand and the work done and to support all marketing activities, using different methods than the traditionally known media. Campaign...
2022 Omnichannel Retail Trends
Omnichannel marketing means observing the customer's eyes and managing this experience across all channels to make the shopping experience seamless, integrated, and consistent. In omnichannel, which is adopted as the advanced version of the multi-channel approach, a...
10 Powerful Email Call To Action Examples
Using a call to action in emails is an element that you should include when creating your digital marketing campaign. In this article, we will try to answer any questions you may have about a call to action. The examples we give in this article will make you...
5 Benefits of Email Marketing for Small Businesses
The addition of email marketing to small businesses' digital marketing strategies is of great importance in communicating with their customers. Email marketing gives your business an advantage so that customers are aware of your products, campaigns, or innovations and...
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