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What is Audience Segmentation and How to Do It?
No matter how big or small your audience is, customers, today want a personalized buying experience. Audiences are eager for information tailored to their specific needs. The more you can meet these needs and answer their questions, the better your chances of winning...
How to Use Targeted Email Marketing?
All customers have different shop behavior. So, if you choose to send an email that covers all of your services or goods to all of your customers, your message may be bounced. DMA (Data & Marketing Association) states that 38% of users unsubscribe from the...
Finding Potential Customers
In today's world, there are many types of businesses. At the end of the day, the customers will be the ones that determine whether a business will experience growth or remain stagnant. Therefore, your company needs to have regular customers. Those regular customers...
Why is Your Company’s Online Reputation So Important?
Online reputation is all the perceptions of a brand, good or bad, about itself in the digital world. With a more detailed definition, online reputation is all conscious, unconscious, good or bad impressions, comments, thoughts, and transfers created by people or...
What is Evergreen Content and How Can You Create It?
What is evergreen content? Evergreen content is the sort of content that is timeless and valuable over a long period. Like the pine trees that are always green in any season, evergreen content stays fresh and relevant to its readers. It's a strategy to ensure...
What is cross-selling?
The job market is dynamic. Sellers should care about their customers. Often, vendors looking for new customers neglect the demands of their existing customers. In this case, sellers cannot easily focus on their ready-made sales systems. With developing technology,...
What are the Benefits of Digital Transformation in Marketing
Since digital transformation can be explained differently for every company and every entrepreneur, it can be difficult to define a valid definition for everyone. However, in general terms, digital transformation can be defined as integrating digital technology into...
Types Of Email Marketing
When we look at the different types of marketing e-mails and their advantages and disadvantages, Welcome e-mails appear first. These mails mean the first contact with potential customers. Looking at this first contact, very few of the consumers are actually ready for...
How to Develop a Content Strategy?
Today, especially with the advancement of technology, many business opportunities have emerged on the internet. With the spread of websites and social media platforms, we can create a business plan and move forward easily, even without investing. At this point, we...
How to Build an Email Marketing Funnel For Conversions
Companies all have the same desire: to make customers and to keep them forever. To be able to maintain this goal is yet another issue. There are various ways used to attain this goal. Marketing funnels come to play at this very point. A marketing funnel is a tool to...
The Most Important Email Marketing Metrics
Email, that is, mail sent using electronic media, replaced traditional mail long ago. Email marketing, on the other hand, is a type of marketing that has emerged to provide product promotion information to the target audience determined by the brands or to send...
E-Mail Personalization
Purchasing, ordering, or getting information for something are crucial points to gaining consumers` attention for marketers. After catching the engagement with these, bringing continuity is also one of the biggest goals of marketing companies. Various ways are...
E-mail Marketing vs. Newsletter Marketing! Which is Better for Your Small Business?
Which is better, E-mail or Newsletters? Of course, the answer is that it depends on the business. One size does not fit all in digital marketing for small businesses, as it does in almost every other aspect. Understanding the differences between these two options is...
What Is Click Rate
The clickthrough rate or CTR is a performance indicator that shows how well an ad campaign is performing. It can be used to measure the relationship between the number of clicks and the relevant views or impressions. The goal of the clickthrough rate is to tell us how...
What Is Content Calendar?
A content calendar is a type of record that shows all of your content's published dates and subtasks. It can be organized with clear sub-categories and dates. The content calendar is a great tool to organize and visualize all of your content production. It can be used...
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