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The Most Important Email Marketing Metrics

The Most Important Email Marketing Metrics

Email, that is, mail sent using electronic media, replaced traditional mail long ago. Email marketing, on the other hand, is a type of marketing that has emerged to provide product promotion information to the target audience determined by the brands or to send...

E-Mail Personalization

E-Mail Personalization

Purchasing, ordering, or getting information for something are crucial points to gaining consumers` attention for marketers. After catching the engagement with these, bringing continuity is also one of the biggest goals of marketing companies.    Various ways are...

What Is Click Rate

What Is Click Rate

The clickthrough rate or CTR is a performance indicator that shows how well an ad campaign is performing. It can be used to measure the relationship between the number of clicks and the relevant views or impressions. The goal of the clickthrough rate is to tell us how...

What Is Content Calendar?

What Is Content Calendar?

A content calendar is a type of record that shows all of your content's published dates and subtasks. It can be organized with clear sub-categories and dates. The content calendar is a great tool to organize and visualize all of your content production. It can be used...

What is SERP?

What is SERP?

The search engine results page, also known as SERP, is a list of results that appears when you type a keyword in a search. It is very important in terms of online visibility. There are various websites and ads that appear within the page. The term SERP features refers...

What is Off-Page SEO?

What is Off-Page SEO?

What is Search Engine Optimization (SEO)?   The concept of SEO will come to your mind immediately when you are moving away from traditional marketing and it has become a necessity to move towards more digital. It can mean making the necessary arrangements in SEO...

Why Is A Target Audience Important?

Why Is A Target Audience Important?

In this article, we first get into the details of the target audience in general and then give you some steps to identify your own target audience. We will also take a look at issues such as how to analyze the target audience, which is one of the most important steps...

Why Is Email Marketing Effective?

Why Is Email Marketing Effective?

Email marketing is something we hear and use a lot these days. Today, we will be analyzing what it is actually, how effective it is in marketing, and the benefits of using it in your company.  Email marketing is when businesses use email to promote their products or...

What is Retention Email Marketing?

What is Retention Email Marketing?

The marketing strategy that focuses on the existing customer base is called retention marketing. This strategy aims to engage existing customers throughout their lives, ensuring that they are satisfied, engaged, and loyal to the company. All these elements aim to...

What is Inbound Marketing?

What is Inbound Marketing?

Hello and welcome to another blog post from Euromessage. Today we will talk about inbound marketing in detail. Inbound marketing has probably come across with outbound marketing often in your research. Read on to take a closer look at this methodology, which we hear a...

What is Brand Awareness in Digital Marketing?

What is Brand Awareness in Digital Marketing?

Have you ever wondered what brand awareness actually is? We assume that you might be familiar with the idea, but in this article, we want you to have a wider opinion on brand awareness in digital marketing. Compared to traditional marketing methods, measuring the...

Product Lifecycle Management

Product Lifecycle Management

PLM (Product Lifecycle Management) is the name of a solution that allows all processes such as industrial design, engineering, analysis, production, product documentation, and marketing materials to be followed and managed in a digital environment, from the idea stage...

Mobile Email Marketing

Mobile Email Marketing

We live in a time when the smartphone occupies a significant part of the sectoral markets, and a new era of mobile marketing has begun. One of the most important priorities for marketers today is to maintain new studies and campaigns in mobile marketing. Marketers...

How Email Can Power Your Customer Loyalty

How Email Can Power Your Customer Loyalty

The most valuable resource for businesses; loyal customers! Brand loyalty is when customers continue to buy from your company not because you are their only option but because they trust your company. Consumer behavior patterns suggest that you will continue to...

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