Retention marketing is essentially about keeping your customers engaged, satisfied and spending, otherwise known as lifecycle marketing. You can increase revenue for your business by providing relevant, engaging content to your customers. According to research,...

Phishing is the most common type of cybercrime with over 200,000 victims of this crime in 2020 in the US alone. Phishing attacks are a form of fraud which prey on people’s lack of education about the internet and caution when using services such as SMS and email. The...

Content marketing, whose place in our lives is increasing, has a direct or indirect connection with many fields, especially digital marketing. Especially content marketing, which has a direct connection with SEO, is very valuable in terms of interacting with the...

It is the name given to the natural visitors of a website who come from search engines without advertising or spending money. This visitor traffic is also defined as visitors from a search engine such as Google or Bing. A site with high organic traffic ranks well in...

The concept of brand value is a concept that has become increasingly important in recent years. The main reason why brand value is such an important and emphasized issue is that businesses start to be ranked according to their brand value and businesses with high...

The subject line of an email is just like the headline of an article or a poem. If you can attract the person you send it, your message can reach its purpose; but the subject line, which is not remarkable, comes the trash straight. Usually, most of us pay more...