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Popular Fonts You Can Use When Emailing
A font is a set of characters, letters, numbers, punctuation marks, and other symbols. Fonts are shaped by their size, weight, and style. If the text font is brochures, articles on the web, emails, etc., it is one of the most important elements for all marketing...
5 Tips to Increase Email Click-Through Rate
The email click-through rate is the percentage of receivers who actively click on the links in your email after reading it. It is perhaps one of the most crucial email metrics to monitor. The TCTR (total click-through rate) and UCTR (unique click-through rate) are the...
Reasons Why You Have a Low Email Open Rate
You receive a lot of visitors. You gather lead information through landing pages, social media surveys, competitions, and gated content. Your leads are correctly categorized based on how they use your website and mobile app. You are aware that your dynamic contact...
Brand Value
The concept of brand value is a concept that has become increasingly important in recent years. The main reason why brand value is such an important and emphasized issue is that businesses start to be ranked according to their brand value and businesses with high...
Tips for Writing Effective Email Subject Lines
The subject line of an email is just like the headline of an article or a poem. If you can attract the person you send it, your message can reach its purpose; but the subject line, which is not remarkable, comes the trash straight. Usually, most of us pay more...
Things to Consider While Mailing Design
Mailing is a marketing strategy involving sending various information to a targeted audience. It is often associated with simple campaigns but can also be used in a more sophisticated way. This is because interesting information must be sent to them to attract and...
5 Benefits of Combining Email Marketing with SMS
Companies must keep up with the times to interact effectively with their target audience and get the desired results. This means setting up a bulk SMS system that integrates with other marketing efforts today. Text message marketing has the potential to deliver a...
E-Mail Marketing for E-Commerce
E-mails are one of the most popular means of digital communication. The main reason e-mails are used in marketing activities is that they are incredibly effective in digital marketing and have great potential. Why are e-mails one of the most popular of digital...
Competitor Analysis
The world of digital marketing is vast. Systematic balance in this ocean can change at any time, whether you are a big or small fish. It is necessary to constantly adapt and improve to preserve this equilibrium. We may implement these improvements by keeping up with...
What is Segmentation in Marketing and Why is it Important?
Market segmentation divides the target market into smaller groups with similar characteristics such as age, income, personality traits, interests, needs, and location. This list of segments can be used to optimize and improve products, advertising, sales efforts, and...
6 Ways to Boost Your Email Marketing CTRs
Achieving the desired results in sending bulk mail is a time-consuming process. Each of the issues, such as how you designed your email, which email marketing company you sent to, and whether your shipments reached the address you mailed to, are points that should be...
The Place of Transactional Emails in Our Lives
Technology is an invention that has suddenly infiltrated our lives and improves itself almost every day, even if we fail to reach it. This reflects our adherence to our standards, stamina, and many other purposes. Some may consume our lives to turn people into dreams,...
What is Audience Segmentation and How to Do It?
No matter how big or small your audience is, customers, today want a personalized buying experience. Audiences are eager for information tailored to their specific needs. The more you can meet these needs and answer their questions, the better your chances of winning...
How to Use Targeted Email Marketing?
All customers have different shop behavior. So, if you choose to send an email that covers all of your services or goods to all of your customers, your message may be bounced. DMA (Data & Marketing Association) states that 38% of users unsubscribe from the...
Finding Potential Customers
In today's world, there are many types of businesses. At the end of the day, the customers will be the ones that determine whether a business will experience growth or remain stagnant. Therefore, your company needs to have regular customers. Those regular customers...
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