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Tips For Instagram Marketing
Instagram, the most effective social media platform with millions of active users, has been the most popular channel for brands, those who want to expand their business, and entrepreneur candidates in recent years. Do you like to learn how to get more followers or...
What is Phishing?
Phishing is the most common type of cybercrime with over 200,000 victims of this crime in 2020 in the US alone. Phishing attacks are a form of fraud which prey on people’s lack of education about the internet and caution when using services such as SMS and email. The...
Importance of Keywords in Digital Marketing
Content marketing, whose place in our lives is increasing, has a direct or indirect connection with many fields, especially digital marketing. Especially content marketing, which has a direct connection with SEO, is very valuable in terms of interacting with the...
How to Use Emojis in Email Marketing Effectively?
Emojis are no longer just for fun. It also strengthens communication in the virtual environment and allows individuals or brands to express themselves better. You can often see emojis in email marketing lately. Including emojis is the easiest way to stand out from...
What is Organic Traffic?
It is the name given to the natural visitors of a website who come from search engines without advertising or spending money. This visitor traffic is also defined as visitors from a search engine such as Google or Bing. A site with high organic traffic ranks well in...
Popular Fonts You Can Use When Emailing
A font is a set of characters, letters, numbers, punctuation marks, and other symbols. Fonts are shaped by their size, weight, and style. If the text font is brochures, articles on the web, emails, etc., it is one of the most important elements for all marketing...
5 Tips to Increase Email Click-Through Rate
The email click-through rate is the percentage of receivers who actively click on the links in your email after reading it. It is perhaps one of the most crucial email metrics to monitor. The TCTR (total click-through rate) and UCTR (unique click-through rate) are the...
Reasons Why You Have a Low Email Open Rate
You receive a lot of visitors. You gather lead information through landing pages, social media surveys, competitions, and gated content. Your leads are correctly categorized based on how they use your website and mobile app. You are aware that your dynamic contact...
Brand Value
The concept of brand value is a concept that has become increasingly important in recent years. The main reason why brand value is such an important and emphasized issue is that businesses start to be ranked according to their brand value and businesses with high...
Tips for Writing Effective Email Subject Lines
The subject line of an email is just like the headline of an article or a poem. If you can attract the person you send it, your message can reach its purpose; but the subject line, which is not remarkable, comes the trash straight. Usually, most of us pay more...
Things to Consider While Mailing Design
Mailing is a marketing strategy involving sending various information to a targeted audience. It is often associated with simple campaigns but can also be used in a more sophisticated way. This is because interesting information must be sent to them to attract and...
5 Benefits of Combining Email Marketing with SMS
Companies must keep up with the times to interact effectively with their target audience and get the desired results. This means setting up a bulk SMS system that integrates with other marketing efforts today. Text message marketing has the potential to deliver a...
E-Mail Marketing for E-Commerce
E-mails are one of the most popular means of digital communication. The main reason e-mails are used in marketing activities is that they are incredibly effective in digital marketing and have great potential. Why are e-mails one of the most popular of digital...
Competitor Analysis
The world of digital marketing is vast. Systematic balance in this ocean can change at any time, whether you are a big or small fish. It is necessary to constantly adapt and improve to preserve this equilibrium. We may implement these improvements by keeping up with...
What is Segmentation in Marketing and Why is it Important?
Market segmentation divides the target market into smaller groups with similar characteristics such as age, income, personality traits, interests, needs, and location. This list of segments can be used to optimize and improve products, advertising, sales efforts, and...
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