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Behavioral Targeting in Email Marketing
Email is one of the most effective communication tools used by both consumers and businesses. Considering that there are over 5 million accounts today, using email as a means of communication holds significant importance. Moreover, statistics indicate that active...
AI and Email Marketing
Email marketing is critical for companies. Email sending with a global usage averages 347.3 billion per day in 2023. Additionally, 89% of marketers give priority to email to generate leads. As digital marketing strategies evolve, companies look for ways to deliver the...
What is Email Fatigue?
Email is one of the tools that will enable companies to communicate with their customers in the most effective most effectively possible to reach large audiences most effectively and economically, helps generate sales, gain customers or increase brand recognition....
Things You Must Check In Your Email Before You Hit Send
Email marketing lets you stay in touch with your customers and build strong bonds. We recommend that you do not underestimate this old but effective strategy. If you don't know enough about the benefits of email, let's list a few for you: Email helps improve your...
Why Are Your Members Leaving Your E-Mail List?
Email is the best way for a brand or business to communicate with its customers. It allows businesses to reach large audiences both cheaply and effectively. To briefly mention the reasons, emails marketing increases your customers’ trust in you. It supports your rise...
Why Email Marketing is Beneficial for Brand Awareness
Email marketing is one of the most effective ways to improve the customer experience. You inform your customers about your latest products, special offers or services. It ensures that you have a loyal customer base. An effective email marketing strategy also manages...
4 Things to Consider Before Sending Emails
Don’t be too hasty and take enough time to check and control several important things before sending an email on behalf of your business. Even the smallest mistake, a typo or an image that can’t be viewed properly can make a huge impact on your brand and make your...
Email Marketing Strategies for Black Friday
It is Black Friday that marks the beginning of the holiday madness. Despite that shopping frenzy, small businesses have an amazing opportunity to increase holiday sales. Compared to 2020, Black Friday spending in 2021 was up over 14 percent, hitting $886.7 billion!...
Retention Marketing Strategies You Can Use
Retention marketing is essentially about keeping your customers engaged, satisfied and spending, otherwise known as lifecycle marketing. You can increase revenue for your business by providing relevant, engaging content to your customers. According to research,...
Thank You Emails: What Are They? And How Should They Be Used?
Thank-you notes used to be seen as an elegant jest adored by everyone before the world had a digital transformation. A thank-you note could be written for nearly anything: a lovely dinner invitation, a surprise gift, or a business transformation. Luckily for those of...
Tips For Instagram Marketing
Instagram, the most effective social media platform with millions of active users, has been the most popular channel for brands, those who want to expand their business, and entrepreneur candidates in recent years. Do you like to learn how to get more followers or...
What is Phishing?
Phishing is the most common type of cybercrime with over 200,000 victims of this crime in 2020 in the US alone. Phishing attacks are a form of fraud which prey on people’s lack of education about the internet and caution when using services such as SMS and email. The...
Importance of Keywords in Digital Marketing
Content marketing, whose place in our lives is increasing, has a direct or indirect connection with many fields, especially digital marketing. Especially content marketing, which has a direct connection with SEO, is very valuable in terms of interacting with the...
How to Use Emojis in Email Marketing Effectively?
Emojis are no longer just for fun. It also strengthens communication in the virtual environment and allows individuals or brands to express themselves better. You can often see emojis in email marketing lately. Including emojis is the easiest way to stand out from...
What is Organic Traffic?
It is the name given to the natural visitors of a website who come from search engines without advertising or spending money. This visitor traffic is also defined as visitors from a search engine such as Google or Bing. A site with high organic traffic ranks well in...
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