Join our newsletter to access resources that can ensure your ability to create digital marketing strategies with high-revenue and invent ideas to grow your business now.
Email Encryption
Email encryption ensures that the content of an email message can only be read by authorized and specific recipients. It is a security measure that prevents the email from being accessed by unauthorized individuals. Today, emails sent over the internet are vulnerable...
Win-Back Emails
Win-back emails aim to re-engage customers who have previously interacted with a brand but have been inactive for a certain period. What is a Win-Back Email? Win-back emails are used to reconnect with customers, encourage them to shop again, and increase customer...
Lifecycle Email Marketing
Lifecycle emails are automated email messages sent to customers at specific times and stages. What is a Lifecycle Email? Lifecycle emails are used to improve customer experience, increase engagement, and boost conversion rates. Lifecycle email strategies encompass...
Conversion-Focused Email Marketing
Conversion-focused email marketing includes some tips that will help you stand out in the highly competitive digital environment. These tips are related to how well you know your customer base. The better you understand your potential customers, the more you can stand...
5 Tips to Grow Your Email List in 2024
Growing your 2024 email list is important to increase the effectiveness of your email marketing strategy and reach potential customers. Analyze Your Email Metrics Develop new strategies in email marketing by analyzing your email metrics. Open rates indicate the...
10 Important Tips to Increase Open and Click-Through Rates
There are many ways to increase open and click-through rates, which are among the most commonly used metrics for measuring the effectiveness of email marketing campaigns. Comply with CAN SPAM Rules Get clear and explicit consent from your subscribers before sending...
What is Click to Open Rate (CTOR)?
Click to Open Rate (CTOR) is an important metric for email marketing or digital marketing campaigns. CTOR is obtained by calculating the open rate, which is the number of people who opened an email, and the click-through rate, which is the number of people who clicked...
The Effect of Gamification in Email Marketing
Gamification, a strategy in email marketing, involves gamifying campaigns to make them more attention-grabbing and increase sales through more incentivized practices. Engaging campaign content, interactive elements such as contests or sweepstakes, and offering rewards...
Visual Usage in Emails
The use of visuals in emails enables us to achieve effective results in email marketing. Images play a significant role in attracting attention and engaging recipients. Visual aesthetics contribute to brand identity and promotion, leading to more impactful outcomes....
Neuromarketing
Neuromarketing utilizes neuroscience to understand consumers' emotions and processes when making purchasing decisions. By effectively evaluating consumers' brain activities, it devises sales strategies accordingly. Additionally, it employs consumers' purchasing...
What is Spam Email?
We can describe emails that can upload and send different file types such as images, photos, music, and videos as digital letters. Just as there are different types of letters, there are also personal and corporate types of emails. It has become one of the most...
What is Corporate Email? How to Prepare It?
According to a study, a staggering 293.6 billion emails were sent and received daily worldwide in 2019. This figure increased to 347.3 billion in 2023. It's estimated that a corporate employee receives and sends approximately 121 emails per day. All these statistics...
How Should I Determine My Mother’s Day Email Marketing Strategy?
Mother's Day is an important day for brands to strategize their marketing efforts. It holds immense potential for digital marketing as it's a day where everyone wants to make their mothers feel special with gifts. Mother's love is a significant emotion in every...
How to Choose a Subject Line in Email Marketing?
Email marketing is a cornerstone of digital marketing strategies, and one of the key elements in creating an effective email marketing campaign is the subject line. The success of an email campaign often hinges on whether the subject line is effective or not. Why?...
Email Open Rate
Email marketing has become a crucial part of digital marketing strategies, and the Email Open Rate is a critical metric used to assess the effectiveness of this strategy. The Email Open Rate is utilized to understand how effective an email campaign is by expressing...
Register for our e-newsletter to be instantly aware of all our blogs!
Kaydınız alınmıştır, teşekkür ederiz.
Form gönderilirken hata oluştu lütfen daha sonra tekrar deneyiniz.