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What is euromsg express and How Does It Benefit Influencers?
euromsg express is a Turkey-based digital marketing and email automation platform that helps businesses reach their target audience more effectively. It offers various communication channels such as email, SMS, and push notifications, allowing small and medium-sized...
What Are Automatic Email Responses?
Automatic email responses refer to email systems where predefined messages are automatically sent. These responses are delivered instantly and systematically without the need for manual intervention. They are commonly used in customer service, marketing processes, or...
What is Corporate Marketing?
Corporate marketing encompasses the strategic marketing activities carried out by a company with the aim of protecting and strengthening the brand values that create its image and reputation. This type of marketing usually develops strategies to highlight the company...
What is a Follow-Up Email?
A follow-up email is a message sent after your previous communication for a specific purpose. It is commonly used in business and professional settings. Typically, follow-up emails are sent after meetings to summarize important points, remind about decisions made, and...
Strategies to Boost Your Online Sales
Online sales play a critical role in helping every business achieve its growth targets today. However, in the increasingly competitive digital market, simply offering your products is not enough to succeed. An approach that enhances customer experience and is backed...
Surprise and Reward Emails
Surprise and reward emails are special messages prepared and sent to customers or users, often offering a positive and satisfying experience. Through surprise emails, the recipient is presented with an unexpected gift, a special offer, or a personalized message. This...
Email Deliverability
Email deliverability is the rate that indicates whether an email message was successfully delivered to the target recipient's inbox. This concept directly impacts the effectiveness of email campaigns. This metric measures deliverability, not only ensuring that emails...
Email Encryption
Email encryption ensures that the content of an email message can only be read by authorized and specific recipients. It is a security measure that prevents the email from being accessed by unauthorized individuals. Today, emails sent over the internet are vulnerable...
Win-Back Emails
Win-back emails aim to re-engage customers who have previously interacted with a brand but have been inactive for a certain period. What is a Win-Back Email? Win-back emails are used to reconnect with customers, encourage them to shop again, and increase customer...
Lifecycle Email Marketing
Lifecycle emails are automated email messages sent to customers at specific times and stages. What is a Lifecycle Email? Lifecycle emails are used to improve customer experience, increase engagement, and boost conversion rates. Lifecycle email strategies encompass...
Conversion-Focused Email Marketing
Conversion-focused email marketing includes some tips that will help you stand out in the highly competitive digital environment. These tips are related to how well you know your customer base. The better you understand your potential customers, the more you can stand...
5 Tips to Grow Your Email List in 2024
Growing your 2024 email list is important to increase the effectiveness of your email marketing strategy and reach potential customers. Analyze Your Email Metrics Develop new strategies in email marketing by analyzing your email metrics. Open rates indicate the...
10 Important Tips to Increase Open and Click-Through Rates
There are many ways to increase open and click-through rates, which are among the most commonly used metrics for measuring the effectiveness of email marketing campaigns. Comply with CAN SPAM Rules Get clear and explicit consent from your subscribers before sending...
What is Click to Open Rate (CTOR)?
Click to Open Rate (CTOR) is an important metric for email marketing or digital marketing campaigns. CTOR is obtained by calculating the open rate, which is the number of people who opened an email, and the click-through rate, which is the number of people who clicked...
The Effect of Gamification in Email Marketing
Gamification, a strategy in email marketing, involves gamifying campaigns to make them more attention-grabbing and increase sales through more incentivized practices. Engaging campaign content, interactive elements such as contests or sweepstakes, and offering rewards...
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