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What is DMARC?
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email security protocol that helps prevent email fraud and phishing attacks. DMARC works alongside SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to authenticate the...
What is DKIM? How Does It Work?
DKIM is one of the email authentication mechanisms and is used to improve email security. This technology was developed to ensure the secure delivery of email messages. DKIM uses an encrypted signature attached to the email message to verify that the message was...
How to Develop an Effective Marketing Strategy with WhatsApp?
WhatsApp has become one of the essential tools in digital marketing. With billions of users worldwide, WhatsApp provides businesses with a powerful way to communicate directly and personally. WhatsApp Business has allowed businesses to improve customer interaction and...
What is CPA (Cost Per Action)?
In the world of digital marketing, effective budget allocation is crucial to ensure the best return on investment (ROI). One model that stands out for its efficiency is CPA (Cost Per Action). Unlike traditional models such as Cost Per Click (CPC) or Cost Per Mille...
Best Practices for WhatsApp and SMS Marketing
The digital marketing world is rapidly evolving, and mobile marketing holds a significant place in this transformation. WhatsApp and SMS marketing are powerful tools that enable brands to connect with their customers directly and effectively. euromsg express offers...
Strengthen Your Email Campaigns with Effective Subject Lines
Email marketing remains one of the most powerful tools in the digital marketing world. However, a successful email campaign is not only defined by the quality of its content and design but also by the strength of its subject line. Email subject lines are the first and...
10 Tips to Avoid Spam in Your Email Campaigns
Email marketing is one of the most effective communication tools for brands to reach their customers directly. However, without the right strategies, your emails can end up in the spam folder, significantly reducing open rates. In this article, we’ll share 10...
Boost Your Sales with Push Notifications
With the power of mobile devices and the internet, businesses are increasingly turning to innovative methods to enhance their digital marketing strategies. One such method is using push notifications to communicate directly and personally with users. A solid...
Sending Emails with Dedicated IP Addresses
Email marketing is one of the most effective communication channels that allow businesses to reach their customers directly. However, a successful email campaign requires more than just content and strategy. The proper configuration of the sending infrastructure...
What is Cold Email?
Email marketing is one of the most effective digital marketing methods that help businesses reach potential customers and increase sales. However, existing customer lists are not always sufficient to reach the target audience. Businesses need different strategies to...
What is Email Bounce Rate and How to Reduce It?
Email marketing is one of the most powerful digital marketing channels that enables businesses to communicate directly with their customers. However, sending emails alone is not enough for a successful campaign. Factors such as whether the emails actually reach...
Real Estate Email Marketing
The real estate industry is constantly seeking innovative solutions to strengthen customer relationships and accelerate sales processes through digital marketing channels. Email marketing stands out as one of the most effective ways to directly reach potential buyers...
How to Enhance Email Marketing for the Software Industry?
Email marketing is a powerful and effective tool for the software industry, just as it is for many other sectors. From promoting software products and updates to building customer satisfaction and loyalty, a well-crafted email marketing strategy can make a significant...
How to Improve Your Campaigns with Mobile-Friendly Email Templates?
As mobile devices continue to dominate daily life, the number of people accessing their emails through mobile phones has significantly increased. Today, over 60% of emails are opened on mobile devices. This makes using mobile-friendly email templates a necessity for...
How to Design Your First Email Marketing Funnel
Creating an email marketing funnel is an excellent way to manage the customer journey effectively and turn potential leads into loyal customers. With the right strategy, an email marketing funnel can significantly increase conversion rates and contribute to your...
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