Email Open Rate

Email Open Rate

Email marketing has become a crucial part of digital marketing strategies, and the Email Open Rate is a critical metric used to assess the effectiveness of this strategy. The Email Open Rate is utilized to understand how effective an email campaign is by expressing...
Customer Retention

Customer Retention

As important as acquiring new customers is for any business, another critical strategy is retaining customers. Customer retention holds a crucial significance for the long-term success of a business, and the value provided by loyal customers can often surpass that of...
What is Smishing?

What is Smishing?

Smishing is a phishing technique that utilizes mobile phones as a platform for attacks. The attacker gathers personal information, including social security or credit card numbers, to carry out the attack. Smishing is conducted through text messages or SMS, and the...