by Altug | Aug 19, 2024 | Digital Marketing, E-mail Marketing
Email deliverability is the rate that indicates whether an email message was successfully delivered to the target recipient’s inbox. This concept directly impacts the effectiveness of email campaigns. This metric measures deliverability, not only ensuring that...
by Altug | Aug 19, 2024 | Digital Marketing, E-mail Marketing
Email encryption ensures that the content of an email message can only be read by authorized and specific recipients. It is a security measure that prevents the email from being accessed by unauthorized individuals. Today, emails sent over the internet are vulnerable...
by Altug | Aug 6, 2024 | Digital Marketing, E-mail Marketing
Win-back emails aim to re-engage customers who have previously interacted with a brand but have been inactive for a certain period. What is a Win-Back Email? Win-back emails are used to reconnect with customers, encourage them to shop again, and increase customer...
by Altug | Aug 6, 2024 | Digital Marketing, E-mail Marketing
Lifecycle emails are automated email messages sent to customers at specific times and stages. What is a Lifecycle Email? Lifecycle emails are used to improve customer experience, increase engagement, and boost conversion rates. Lifecycle email strategies encompass...
by Altug | Aug 6, 2024 | Digital Marketing, E-mail Marketing
Conversion-focused email marketing includes some tips that will help you stand out in the highly competitive digital environment. These tips are related to how well you know your customer base. The better you understand your potential customers, the more you can stand...
