What is Corporate Marketing?

What is Corporate Marketing?

Corporate marketing encompasses the strategic marketing activities carried out by a company with the aim of protecting and strengthening the brand values that create its image and reputation. This type of marketing usually develops strategies to highlight the company...
What is a Follow-Up Email?

What is a Follow-Up Email?

A follow-up email is a message sent after your previous communication for a specific purpose. It is commonly used in business and professional settings. Typically, follow-up emails are sent after meetings to summarize important points, remind about decisions made, and...
Strategies to Boost Your Online Sales

Strategies to Boost Your Online Sales

Online sales play a critical role in helping every business achieve its growth targets today. However, in the increasingly competitive digital market, simply offering your products is not enough to succeed. An approach that enhances customer experience and is backed...
Surprise and Reward Emails

Surprise and Reward Emails

Surprise and reward emails are special messages prepared and sent to customers or users, often offering a positive and satisfying experience. Through surprise emails, the recipient is presented with an unexpected gift, a special offer, or a personalized message. This...
Email Deliverability

Email Deliverability

Email deliverability is the rate that indicates whether an email message was successfully delivered to the target recipient’s inbox. This concept directly impacts the effectiveness of email campaigns. This metric measures deliverability, not only ensuring that...