What is DMARC?

What is DMARC?

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email security protocol that helps prevent email fraud and phishing attacks. DMARC works alongside SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to authenticate the...
What is DKIM? How Does It Work?

What is DKIM? How Does It Work?

DKIM is one of the email authentication mechanisms and is used to improve email security. This technology was developed to ensure the secure delivery of email messages. DKIM uses an encrypted signature attached to the email message to verify that the message was...
What is CPA (Cost Per Action)?

What is CPA (Cost Per Action)?

In the world of digital marketing, effective budget allocation is crucial to ensure the best return on investment (ROI). One model that stands out for its efficiency is CPA (Cost Per Action). Unlike traditional models such as Cost Per Click (CPC) or Cost Per Mille...
Best Practices for WhatsApp and SMS Marketing

Best Practices for WhatsApp and SMS Marketing

The digital marketing world is rapidly evolving, and mobile marketing holds a significant place in this transformation. WhatsApp and SMS marketing are powerful tools that enable brands to connect with their customers directly and effectively. euromsg express offers...