The email click-through rate is the percentage of receivers who actively click on the links in your email after reading it. It is perhaps one of the most crucial email metrics to monitor. The TCTR (total click-through rate) and UCTR (unique click-through rate) are the two different forms of email UCTRs. TCTR measures the total number of clicks on a link. On the other hand, UCTR counts the distinct clicks that an email link receives. The TCTR count is two while the UCTR count is only one, for example, if the same email is opened on a desktop and a phone. Similarly, clicking the same link twice would result in 1 UTCR and 2 TCTR counts.
What is the Good Email Click Through Rate?
Now that you know what email CTR is, it is time to understand what a good email CTR is. A survey found that most marketers had an average CTR of 7%. Pat yourself on the back and disregard this post if your rate is greater. This sounds a little challenging to do. Without opens, there can no longer be click-throughs. So, it stands to reason that you would like to know a decent email open rate. The typical email open rate for email marketing is between 15% and 25%, albeit it differs between sectors.
Let’s start increasing that email click-through rate, so your CMO has even more reason to grin. Here are five techniques to increase your email CTR if you’re unsure how to go about it. And keep in mind that A/B testing is a great opportunity that email marketing offers; you should use it in your email marketing efforts to ensure you’re always optimizing emails to obtain the best ROI.
Testing Email Subject Lines
Let’s start increasing that email click-through rate, so your CMO has even more reason to grin. If you’re unsure how to proceed, capturing your receivers’ attention in the subject line is crucial because it’s the first thing they’ll see in an email. Therefore, improve it before attempting to increase email CTR.
Salespeople frequently attempt to write intriguing subject lines that have nothing to do with the email text. Even if it has a strong chance of being opened, there is a chance that it will be flagged as spam. In other words, lying to your audience is a grave error. Additionally, this might harm the sender’s reputation!
It is advised that you test your subject lines to ensure that your receiver finds them compelling. There is an easy method for doing it:
Step 1: Draft two different topic lines (SL1 and SL2).
Step 2: Divide a portion of your email list into two equal sections (ideally 10% of it) (marked as Group A and Group B).
Step 3: Send SL1 and SL2 to Groups A and B.
Step 4: Evaluate Group A and Group B’s email open rates.
Step 5: The group with higher open rates subject line is unquestionably the best.
Personalize the Emails
Which of the two email subject lines is more likely to get Paul’s attention if you send it to him?
A: Hello potential customer, I appreciate your interest in my goods.
Or
B: Hello, Paul. We appreciate your visit.
Don’t you think that B comes out on top in this case? It does so because the prospect’s name is on it.
Add as many personalized components as you can to your email content. They are made to feel unique, and the email is just theirs. They are therefore urged to open it. The illustration demonstrates how magically utilizing their first name once in the subject line (and a few times in the email content) can be.
Knowing the possibilities you’re aiming for is crucial. Learn all there is to know about the business, the function they play, their problems, and the equipment or software they employ. Find more personal information about them, such as preferences, interests, connections you have in common, and anything else that will help you get along with them.
Having adequate prospect knowledge will enable you to make pertinent offers. It will thus get you more click-throughs. The prospects would also appreciate it if you took the time to research them before contacting them. Using this strategy, several B2B sales teams have seen an increase in click-through rates.
Sending Emails at Right Times
Do you know when it’s best to send emails? You can rely on survey figures or the widely held belief of email marketers to find the solution. You cannot, however, just rely on the timing you discover there. There are several things to consider, including your target market and sector. Finding a time that works for them is fantastic. When receivers get your emails at a moment when they are in the correct frame of mind, you are likely to obtain more clicks.
Using FOMO
You may benefit from FOMO or the dread of missing out. You might make them feel like it’s now or never by providing them with a limited-time bargain. Using the correct wording makes your CTA so alluring that they can’t wait to take advantage of the offer. For instance, when you use the phrase “Join the event” in your CTA, fewer people will click on it than if you use the phrase “Limited places for the event.”
Interesting HTML Buttons
In your email, blend basic text and visuals effectively. A large button with the appropriate color combinations might work better to catch the prospect’s eye. It is a good idea to utilize an HTML button rather than an image button because the former adjusts to the prospect’s device. Additionally, photos might not load for certain subscribers, which could place you in a difficult situation. You will decrease click-through rates since the prospect cannot see the CTA. Your email will load quicker and yield better results if you use an HTML button, which is another benefit.
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