Don’t be too hasty and take enough time to check and control several important things before sending an email on behalf of your business. Even the smallest mistake, a typo or an image that can’t be viewed properly can make a huge impact on your brand and make your marketing team look incompetent and unprofessional.
Email marketing is a crucial part of the marketing efforts of businesses from every industry imaginable, so allocating the necessary time and attention to perfect your messages and content is extremely important. euromsg express team has compiled a list of things you need to double-check before hitting that send button.
- Typos and Incoherencies Begone
Nothing makes your brand look unprofessional soon enough than typos and grammatical errors. The written content in your emails should be read several times, and every single mistake should be corrected.
Sometimes it is difficult to spot typos and grammatical errors, especially when the text is too long so it would be a smart move to invest in a digital grammar tool that would automatically underline the typos and errors. While these tools are excellent for saving time and effort, do not be fully dependent on them, as context means everything and not every mistake they point out should be deleted.
2. Broken Links Cannot Be Fixed
While we can’t say that it’s the only reason but lead generation is, one of the biggest motivators of email marketing and those leads can only come to life if you can convince your subscribers to visit your website. To do that, you need to put serious effort and time into your campaigns with carefully composed written content, gorgeous design and lucrative offers.
Now think what happens when you don’t double-check the links you provided and they don’t work. Your valuable work will be for naught if the links are broken and your subscribers can’t reach your website. Check every link again and again, until you are satisfied that every link you provide directs your subscribers to the correct place.
3. Have A Perfect Template
Every email sent from your business should include certain information. While these can vary greatly depending on the industry you are in, the basics are contact information for your social accounts, an unsubscribe link, a link to your website and other contact info you would like your subscribers to find easily.
To do that, you need to prepare a well-rounded template you can use with all of your emails. But this is easier said than done. Getting to that flawless template will need at least a few takes and you will spot your errors and shortcomings more clearly. Even if your business has been using the same template for a very long time, there might be errors or even a need for change.
4. Clarity and Engagement in Subject and Preheader
Subjects are the first feature of your emails your subscribers will see, and it will be the only factor in their decision to open your emails. You might want to spend some time for writing the most engaging subject lines, but let us warn you, this is no easy task. Too long subject lines are considered distracting and according to experts, 5 words are more or less the limit for it.
Make sure your subject and preheader are typo-free, cohesive, and engaging before you send the hit button. If there’s any error on the subject line, very few people will actually click on it as it may look like spam or a phishing attack.
Social
Email marketing is a crucial part of marketing, so allocating the necessary time and attention to perfect your messages and content is extremely important.
- Nothing makes your brand look unprofessional soon enough than typos and grammatical errors. The written content in your emails should be read several times, and every single mistake should be corrected.
- Your valuable work will be for naught if the links are broken and your subscribers can’t reach your website. Check every link again and again, until you are satisfied that every link you provide directs your subscribers to the correct place.
- You need to prepare a well-rounded template you can use with all of your emails if you want to include the necessary information every time you send an email.
- Make sure your subject and preheader are typo-free, cohesive and engaging before you send the hit button. If there’s any error on the subject line, very few people will actually click on it as it may look like spam or a phishing attack.
