A font is a set of characters, letters, numbers, punctuation marks, and other symbols. Fonts are shaped by their size, weight, and style. If the text font is brochures, articles on the web, emails, etc., it is one of the most important elements for all marketing communication materials.
If you want your emails to look good to all your subscribers, you will need to use fonts that will suit your emails instead of the fonts you want. The right font will help you reflect your brand identity and contribute to design and aesthetic feeling, readability of the text, and reader perception. That is why you should not underestimate this small but important design detail.
You must use secure email fonts and alternatives when creating your email campaigns. Using special fonts for your emails may be tempting to make a positive impression and make your content stand out. However, special fonts are not always displayed correctly on all email customers. If a font is not supported, the email customers might deflect the intended tone and, at worst, change the font of your choice with a font that will impair the readability of your content. Therefore, it is recommended that you adhere to secure fonts when creating email marketing content.
What Should Be Considered When Choosing an Email Font?
First, choose a font size you can read in a corporation email. The reader should not have difficulty reading the email. Times New Roman, Arial, Calibri, and Verdana are the most used fonts among the fonts in which such words are clearly understood. It will be enough to set the font size to 12 font colors black. The most important thing to note in email or other editorial work is that the font does not have quotes. Fonts with quotes make it significantly harder to read and look too dense. Instead, you should choose quotes without quotes. Again, if you prefer a different font, use plain and clear fonts where you can easily understand the texts.
The best email fonts are useless if not used properly. Follow these best practices when using your preferred font style to maximize the benefit.
- Font size: Larger font size will be perceived as too noisy and helpless. And small fonts will make your text unreadable to your audience. So stick to an average font size of 14-15 for mobile and desktop.
- A number of fonts: Using more than two should be avoided to maintain uniformity and mess things up.
- Font alignment: Choose the best font alignment for your email and stick to it to maintain consistency.
- Font colors: The best font won’t do you any good if its color doesn’t match your brand’s aesthetic and isn’t easy to read. Font colors should complement the context color and overall email form.
- Leading: Leading makes a significant difference to the overall look of your email template. It’s always good to leave breathing space between words to keep them looking professional and organized.
Popular Fonts That You Can Use for Email Marketing
Content needs to be eye-catching and concise to build strong connections with customers. Email reader-friendly formatting is also important. You should consider the title selection, create the texts in short paragraphs, and most importantly, select the appropriate font.
Most preferred fonts for email marketing “Arial, Arial Black, Courier New, Comic Sans, Georgia, Impact, Book Antiqua, Palatino, Tahoma, Geneva, Times, Times New Roman, Trebuchet MS, Palatino Linotype, Charcoal, Lucida Console, Lucida Grande, Lucida Sans Unicode, Helvetica, Verdana, Monaco.” Although there are not many options, they are the most accepted fonts.
Let’s explain some of these sample fonts:
- Georgia
It is a font more suitable for viewing on small and low-resolution screens. This font, widely used in novels and newspapers, provides convenience in terms of reading.
- Times New Roman
It is a font in which the letters referred to as serif are formed from angular to winged. Since the serif design is predominant, it allows the reader’s view to be directed from letter to letter. It was created in 1931 by the British newspaper The Times.
- Arial
Many designers use Arial as a default font. It is a great font with a naive and recognizable tone.
- Verdana
It is one of the easiest to read and safest web fonts. This font, shaped with uppercase and lowercase letters, can convey prestige and an energetic feeling to the recipient of email marketing.
- Trebuchet MS
Trebuchet, this font meaning medieval catapult, designed by Vincent Connare, ranks as one of the best fonts for email marketing. It attracts the reader’s attention by adding sensitivity at the beginning and end of difficult letters that are not easy to read.
- Tahoma
It is an indispensable sans-serif font for marketers who need to write email marketing newsletters. Unlike Georgia and Verdana fonts, the rich Unicode character set provides advantages. Its compatibility with accented Latin letters is strong. But not widely seen among Popular internet fonts.
- Courier
Although it is not a popular font for email marketing, it is interesting because it creates the appearance of a typed document.
All seven types mentioned above can be used for email marketing. To impact recipients, you can style both text captions and fonts with these examples.
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