Mailing is a marketing strategy involving sending various information to a targeted audience. It is often associated with simple campaigns but can also be used in a more sophisticated way. This is because interesting information must be sent to them to attract and retain customers.
Mailing aims to keep customers aware of the various products and services you offer. It also aims to increase your products’ sales and customer loyalty.
Before you start planning a mailing list, it’s important to have a thorough understanding of your target audience. This will allow you to create a list of people interested in receiving your emails.
In your mailing planning, you should answer the question, “Which target audience do I want to reach?”. Planning the right mailing design for the right target audience is so important.
One of the most important factors to consider when choosing a service provider is their ability to reduce spam filters on your mail. A well-defined and ongoing support system is essential to get your needed help.
Compatible with all devices
Emails, which used to be readable only on a computer, can now be opened from your computer, phone, smartwatch, and smart television. An email can be read easily on the phone, or it may not appear the same on the computer while it does not cause any errors. Therefore, among the things to be considered in the use of e-mail, Preparing a new email with a design that can be viewed from all electronic devices that email can reach ‘comes first. The mailing design must be suitable for different mail systems and electronic devices that use them to appeal to all people with different lifestyles and work networks. Color, tone, or font differences may be observed in designs that are not written following all the devices or may not be transmitted to the recipient as a spam message. If a benefit is expected from the “mailing” process, preparing a design suitable for all devices is imperative.
Simple and clear design CTA
CTA (call-to-action) is a marketing method to create instant incentives for any website tool and get users to take action. CTA is a message of a few words; however, it can be displayed to the user in various designs within site. In the texts of the site, such as blog, category, and product description, there may be a CTA message at the end of some sentences. These messages are frequently used in advertisement images and can also be written on the remarkable button within site.
Call to action studies should be given importance, and correct methods should be followed. It is important to be able to attract the attention of customers by following the trends. It is also necessary to plan text, buttons, and visual works in other ways and present them as a whole.
CTA works in the form of buttons and images, and design is as important as the message. Because users pay attention not only to what message is given but also to how that message is delivered, a hidden button will have low actuation power. It is necessary to pay attention to the button design and place the message in that way. In visual designs, attention should be paid to the image’s size and color selection. Positive results may not be obtained from CTA images that cover the screen more than necessary.
Test with spam filter
Email spam filters have algorithms that carefully examine the words used in the content. For this reason, if detailed information is obtained about the words that cause spam in all emails, the emails sent within the scope of mass mailing are prevented from falling into the spam box. Common words that trigger spam are words like free, winning, guaranteed, opportunity, free, apply now, click here, and double your income. In this context, it is an important issue to control the sent emails with spam control programs in many respects.
Email spam filters have algorithms that carefully examine the words used in the content. For this reason, if detailed information is obtained about the words that cause spam in all emails, the emails sent within the scope of mass mailing are prevented from falling into the spam box. Common words that trigger spam are “free, winning, guaranteed, opportunity, free, apply now, click here, double your income.” In this context, it is an important issue to control the sent emails with spam control programs in many respects.
That’s why it’s useful to first run a spam test of the email you want to send. In addition to the free spam tests, you can have spam control applications with monthly or annual subscriptions. Mails that do not fall into spam will have a higher open rate and reach the target audience. This will result in the successful completion of your ad.
Subject
The target audience is faced with sending emails from many brands with similar characteristics every day. You can stand out from this e-mail bombardment by sending strategic e-mails and reaching the target audience. The first and most important step in strategic email sending is the subject line field.
Companies generally do not take much care in creating subject lines. However, if the subject line does not attract the attention of email users, they delete your email with one click without reading it. Therefore, the subject line you create by giving a simple but effective hint is the most effective step in increasing the read rate of your message and reaching millions of people.
It is important to remember that the subject line should be interesting and accurately reflect the content of the text. The subject that does not reflect the content correctly harms the brand’s prestige. For this reason, writing topics not exceeding 50 characters will increase the opening rate of your emails.
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