To be able to create impressive e-newsletters, you can use the existing information and contents at your business. How so? Let’s examine together.
Make Sure You Include Blog Posts
Businesses of all sizes pay attention to creating informative and enlightening blog pages that will attract the attention of their current and prospective customers. We strongly recommend adding blog posts, which include a lot of interesting news and information about your brand, in your e-bulletins. Do not forget to attract attention by conveying your blog posts that your users read the most, make comments about and include in their social media posts, to your target audience.
Make Use of Comments on Social Media Channels
In the digital world, both companies and recipients are very active on social media. You can create a reliable and sincere brand perception for your readers by using the requests and wishes of your recipients, their comments about your brand, and their remarkable posts about your products and services in your e-newsletters.
In addition, you can add the most liked posts of your social media channels to your e-newsletters and direct your target audience’s attention to your brand.
Always Make Use of Your Website Data
Your current and prospective customers will definitely visit your website to get information about your products and services. So, how about looking into Google Analytics data to measure which pages they visit the most on your website, the keywords of interest, from which locations and at what time you get the most traffic? By using this data, you can easily understand and analyze the content that will be effective on the users of your website, and add content to your e-newsletters by producing content suitable for their demands and requests.
Mention the News About Your Brand
Thanks to digitalization, PR studies have started to be carried out not only through mainstream media channels but also through digital channels such as e-mail marketing. In the e-bulletins, where you can easily make your brand’s PR at much more affordable costs, make sure to include the news about your business that appeared in the media. Of course, instead of including every news; you had better choose informative and impressive content about your brand, products and services that will attract the attention of your target audience. Always keep in mind that the news in the media has a power that affects your brand prestige and shapes the perception of your target audience.
Make Use of Questions Asked to Your Support Team
Your target audience will definitely direct questions to your support team about the products and services you offer. In this digital age, where it is very important to create content by empathizing with your target audience, answering their questions will be a very effective way to turn your prospective customers into active customers. By compiling questions to your support team, you can add to your e-newsletters some topics such as blog posts, frequently asked questions or informative content on the subject. In this way, you will provide your target audience with informative content and add value to them, in addition to increasing customer loyalty in the process.
Make Use of Your Sales Team’s Ideas
Your sales team, who knows your customers, their requests, demands, problems and complaints the best, can provide you with very effective feedback on the subjects and contents you should include in your e-newsletters. You can create contents that compile the issues about solution and support suggestions, questions about your brand and information requests, that your customers highlight in their conversations, and add them to your e-newsletters by contacting the sales team with whom your target audience has a sincere relationship. This is how you can answer many questions in your customers’ minds, and renew their loyalty and trust to your brand over again. In addition, the purchase rate of the customers whose demands are duly met will be positively effected.
